Agility beyond the IT Department Published on March 9th 2021 The “north star” of an agile at scale transformation is client experience. Société Générale has the ambition of providing a seamless client-to-client experience. Fidelity adopts a customer-in perspective via Customer Journey Maps, and the associated Jobs-To-Be-Done. The O-AA Standard describes an experience design approach that is based on Design Thinking. It explains how Jobs-to-be-done analysis and experience mapping are used to design products that deliver a superior experience. Though their agile transformation journey started in their IT departments, it morphed to an enterprise wide transformation which scope [...]